BAMPO in the Press

BAMPO’s distinctive approach to cultural storytelling through craftsmanship has not only resonated with its global audience, but also earned growing recognition within the international fashion and media landscape.

Featured in leading publications such as Fashion Manuscript, The Straits Times, and L'Officiel, BAMPO has been highlighted for its ability to bridge heritage craft, contemporary design, and cultural narrative. These features reflect the brand’s ongoing dialogue with the global fashion industry and its evolving design language rooted in the Dong ethnic craft tradition.

In the following sections, we will explore each feature in detail.

BAMPO Featured in Fashion Manuscript: The Fusion of Traditional Craft and Contemporary Design

Fashion Manuscript is a monthly business magazine focused on the global fashion industry, regularly covering industry trends, brand innovation, and design culture.

In its recent feature titled “Bampo: Where Heritage Craft Meets Modern Luxury in Every Stitch,” Fashion Manuscript presented BAMPO as a representative brand, highlighting how it continues to extend cultural and craft value within a contemporary design context.

The article notes that, within the growing trend of “meaning-driven design,” BAMPO transforms handbags from simple consumer products into vessels of culture and storytelling. Since 2013, the brand has partnered with the Dong ethnic community through a “folk craft ecosystem,” supporting the continuation of traditional textile craftsmanship while also providing sustainable employment for local families.

The feature also highlights how BAMPO translates Dong craftsmanship into a contemporary leather design language. Techniques such as hand-crinkled leather reinterpret traditional patterns in a more modern and tactile form.

BAMPO Featured in The Straits Times: Cultural Confidence and the New Narrative of Chinese Brands

The Straits Times is a highly authoritative English-language daily newspaper based in Singapore, with long-standing coverage of news, business, and cultural developments across Asia and globally.

In a recent feature exploring the rise of cultural confidence among Chinese brands, BAMPO was mentioned as a case study.

The article notes that an increasing number of Chinese brands are shifting away from relying on overseas cities to convey “internationality.” Instead, they are turning to China’s own natural landscapes and cultural settings as the core of their brand storytelling, presenting a more locally rooted and culturally resonant identity.

Within this context, BAMPO is highlighted for its brand expression within China’s tea culture and natural ecological environments, integrating its products with local cultural landscapes and reflecting a direction of “culture-driven design.”

The report also points out that this shift is not only a visual or aesthetic change, but also reflects evolving consumer attitudes among younger generations.

BAMPO Featured in L’Officiel Monaco Editorial

L'Officiel is a historic French fashion magazine established in 1921, known for its coverage of haute couture, ready-to-wear fashion, beauty, culture, and design. With multiple international editions across major fashion cities, it remains one of the most recognized publications in the global fashion industry.

BAMPO appeared in an editorial titled “Bleu Horizon” published by L’Officiel Monaco.

The editorial presents a visual fashion story set within a refined, contemporary aesthetic context, where BAMPO pieces are styled as part of the overall narrative. Rather than a traditional feature article, the focus is on visual expression, with the bag integrated into the styling, mood, and composition of the shoot.

This appearance reflects BAMPO’s continued presence within international fashion media and its integration into global editorial storytelling, where accessories are not only functional objects but also part of a broader visual and cultural language in fashion imagery.

These moments of recognition affirm BAMPO’s commitment to preserving and reinterpreting traditional craftsmanship in a contemporary context. More than creating accessories, the brand continues to explore how cultural heritage can be translated into meaningful design, where each piece becomes a vessel of story, identity, and continuity.