Recently, Esquire editor Sam Lim Achatz traveled along the iconic Route 66 in the United States with the BAMPO Latch Boxy Bag. She later published the article “Route 66 Is Turning 100 This Year. It Still Has Stories to Tell About America.” This historic highway, running through the American heartland, carries collective memories of migration and freedom, and continues to be reinterpreted in contemporary narratives.
This historic highway, running through the American heartland, carries collective memories of migration and freedom, and continues to be reinterpreted in contemporary narratives. Within Esquire’s storytelling, BAMPO is naturally integrated as an everyday companion, becoming part of the visual and written expression of the journey.
Route 66 is often referred to as America’s “Mother Road.” It connects not only geographical coordinates, but also a continuous narrative of social change, a mobile way of living, and individual experience across time.
In Esquire’s visual language, the journey itself is reframed as a mode of observation, while the BAMPO Latch Boxy Bag, with its structured silhouette and everyday practicality, appears within this flowing narrative as a quiet presence—becoming part of the unfolding landscape of the road.
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BAMPO in the Press (June Edition)