One day, our designer noticed her daughter drawing a legendary figure from a traditional tale. It wasn’t rigid or stately — it was playful, approachable, and full of life. In that moment, she was reminded that no one can truly resist the charm of childlike joy, because deep down, we all carry a heart that never really grows old.
That idea became the inspiration behind the Joy Collection. Each design is drawn from familiar figures found in ancient legends and folktales — animals, symbols, and characters we've known since childhood. These stories, passed down from generation to generation, shaped the way we see the world: with imagination, curiosity and optimism.
By reimagining these cultural symbols through thoughtful design, we hope to share the good wishes they carry with a fresh, joyful spirit. After all, as the saying goes: Joy shared is double joy.
